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MarketingCustomer Engagement

SMS campaigns sent without touching a phone

Automated SMS sequences triggered by customer actions and schedules

45%
Higher engagement
100%
Compliance rate
0
Manual sends

System Architecture

SMS campaigns sent without touching a phone system diagram

Before

  • Marketing team manually sending bulk SMS
  • No personalization in messages
  • Missed timing windows for promotions
  • No tracking of message effectiveness
  • Compliance concerns with manual sends

After

  • Behavior-triggered messages sent automatically
  • Personalized content based on customer data
  • Optimal send times calculated per recipient
  • Complete analytics on opens, clicks, conversions
  • Built-in compliance and opt-out handling

What Was Built

  • Event-driven SMS trigger system
  • Dynamic content personalization engine
  • A/B testing framework for message optimization
  • Delivery analytics and reporting dashboard
  • Opt-out management and compliance logging
  • Integration with CRM for customer segmentation
  • Scheduled campaign automation

Tech Stack

Python
Twilio
Airtable
GoHighLevel

Guardrails & Reliability

  • Automatic opt-out processing
  • Rate limiting to prevent carrier blocks

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